HARA, meaning green in Hindi, consciously create beautiful bamboo bras and underwear which are soft, sustainable with ethical and environmental practices at the core.
Hara was born in 2016 following a trip to India where founder Allie saw first hand the environmental impact plastic from the fashion industry was having on the planet. Speaking to the local cotton farmers and spending time on the farms, Allie wanted to create a clothing label where design meets sustainability and a manufacturing process that is eco conscious and creates minimal waste.
Today, HARA has teamed up with the Environmental Justice Foundation to support their environmental projects and continues to support a fair and positive working ethic for their tailors.
Learn more about HARA and hear from Founder Allie Cameron here