#whomademyclothes - APOM - Everyday
This week I'm chatting to Kate and Kajsa from APOM. APOM which is a an acronym for A part of me, is a women’s clothing label of wardrobe treasures and keepsake staples. APOM was established in 2012 and is the collaboration between Kate Brook and Kajsa Kvernmo. Two creatives; from either sides of the world, Kajsa born and raised in northern Norway and Kate growing up in South Australia. The two designers share the same affinity for fun, wearable clothing that you love to live in.
Tell us about Kate & Kasja?
Kate and Kasja are the designers behind Melbourne label APOM. The two met at university became friends and then started their label in their final year of study. Kate and Kasja share a love for travel, when they aren’t busy in the shop, Kate spends her weekends dining out and trying to cook new foods, and kajsa goes on little adventures outside of Melbourne with her dog and her husband.
What was your inspiration behind the Everyday collection?The girls wanted this range to be the real signature of the APOM brand. Between them they create styles you can wear all year round. So this collection titled ‘Everyday’ is inspired by the clothes they love to live in. The APOM prints; designed by Melbourne artist Nico Philips, pays homage to all of Kate and Kasja's favourite things.
Photo Credit: Christopher Robert
How do you start designing your collection and what inspires you?
The girls explain, they are always designing and collecting ideas for the next APOM range. "Before we start we will sit down and talk about what we have been inspired by over the last few months and from that pull an idea or a theme and work on that. It’s always fun trying to nut out how our designs can become a reality". A common theme with most of the designers I have met with over the past weeks.
Do you ever get designers block?
Kate and Kasja explain how running a small business can be exhausting, and creativity blocks do happen. However, when they are feeling a little mentally and emotionally drained both spend a day ‘not at work.’ As well as running a business together Kate and Kasja are also best friends. The days when they feel a bit overwhelmed they will put work / designing aside and just hang out as friends and try not to talk about work. The girls spend their downtime having lunch at their favourite cafés, getting out of Melbourne for the day or just having a glass of wine in the sunshine.
What's you favourite item from the Everyday collection and why?
Kate, explained "...the S’more jumpers, they are a beautiful silk and wool blend and feel so dreamy on". These jumpers are perfect for winter. You can smarten them up with a crisp white buttoned shirt, or wear on its own with boyfriend style jeans and slides. As for Kajsa "the Nico Philips object printed top. It’s so much fun and a loose and easy cut". Everyone loves a printed top to jazz up an outfit in winter.
Photo credit: Christopher Robert
How do you contribute to the sustainable, slow fashion industry.
Kate and Kajsa started the label because they were tired of what fast fashion was doing to the industry. The way in which the pair design is with the longevity of a garment in mind. The girls design pieces that can be kept in a wardrobe for seasons and seasons and still look and feel fresh. Kate explains, "An APOM piece can be washed and worn again and again, we consider our brand to design and manufacture in a sustainable way. We are conscience of how our product is made having contact with our factory in Melbourne at least once a week".
What does "Sustainable Fashion" mean to you?
It means a thoughtful supply chain, a business not turning a bling eye on who makes their product, how it is made and how it will effect the end user and the environment. Sustainable fashion is a product being created and having a positive effect on all those involved in its lifecycle.
Photo Credit: Elizabeth Gao
What would you say to consumers who think sustainable, ethically made clothes are unfashionable?There are so many great options for buying sustainable and ethical clothing. In the past when fashion was just a big horrible fast paced monster, there wasn’t much choice for a consumer wanting to buy ethical and sustainable clothing. Now there are so many great labels who have transparent supply chains and promote how and where there clothing is made. You only need to do a little bit of research to make a informed purchase. Kate and Kasja really believe that sustainable and ethically made clothing is the way of the future for the fashion industry. "It is becoming less and less acceptable to have your business working at the expense of someone in the supply chain not getting paid a living wage or harming the environment" they explained.
What do you think the future of sustainable fashion looks like?
The future of sustainable fashion is looking bright and really positive. Consumers are really getting interested in supporting brands that have ethics and sustainability in their business model. At the same time brands are really getting behind the movement of sustainability and ethical manufacturing processes.
Photo Credit: Christopher Robert