Top 10 reasons to shop local:
#1 Product knowledge #whomademyclothes
Buying locally made products allows for better product knowledge. There is more transparency in the supply chain because generally it only involves 2-3 people. When you ask questions such as; where is the fabric sourced? or who sewed the dress together? They can be answered fairly easily without hesitation.
#2 Support local entrepreneurs
Supporting local creatives and entrepreneurs allows you to have a greater connection to the product or brand. You can see the direct impact your purchasing has on a local entrepreneur becoming successful.
#3 Keeping skills in the community
Here in Melbourne, the creative capital of Australia there are so many diverse skill sets. Shopping locally keeps the talent local and encourages fine art. Why would we want to lose them to oversea's employers?
#4 Reduce Environmental Impact
Right now, this very second, there are MILLIONS of plastic packages flying all over the world. Online shopping has encouraged this none committal relationship we have with clothes, footwear and accessories. How ofter have you bought two of the same thing in different sizes? or purchased two options for a party you are attending?. What happens next, you return the one that you no longer need and back on the plane it goes and your carbon footprint continues to grow.
#5 Create more jobs
Local businesses provide jobs for residents and are one of the largest employers nationwide.
Photo credit: Elizabeth Gao
#6 Ethical choice
When you shop local there is a better guarantee of ethically made products that meet high Australian standards and are not mass produced.
#7 Better customer service
Local businesses owner are passionate about what they are selling and often hire people with knowledge of their products. This allows them to provide better customer care by getting to know their customers and offering a personalised service.
#8 Unique, one of a kind product
Because who want's to show up to a party wearing the same dress as that other girl?! (who, also kind of wears it better!). Independent labels often stock items which are made locally and aren't available elsewhere. Providing you with unique products that are quirky and standout from the mass produced.
Photo credit: Christopher Robert
#9 The story
There is often a story behind every local label, one that can be related to because they are your neighbours .The designer is the friendly face you see down the road or on a pop up stall at your local market.
#10 Vote with your purse
Last, but not least. Every time you make a purchase you are casting a vote for your local store. Shopping locally is the best way to show pride in your city and help protect the businesses that make our city unique.