3 minute read
This week we welcomed new brand LACAUSA to the eco.mono family, LACAUSA is a US based company so I thought what better way to introduce them than to interview California based Founder and designer Rebecca Grenell.
Before the interview I did some background research on Rebecca and it turns out she comes from a line of high achievers considering her parents founded Joshua Tree and she spent part of her childhood at the Shangri La, a Malibu home and adjoining recording studio that her family owned in the '70s and '80s, where an incredible roster of artists have recorded albums including Bob Dylan, Van Morrison, Ringo Starr (information I got from an Rebecca did with Pax Ceramics).
So, today Rebecca tells us all about LACAUSA, how and why she started, the challenges she's faced and who makes the LACAUSA range.
LACAUSA is a Los Angeles based brand, committed to honest and ethical manufacturing. Our mission is to create a wardrobe you feel good in, both inside and out. We are dedicated to transparency and giving back to our community and we partner with many organizations and charities to donate a percentage of sales towards causes we care deeply about. I founded LACAUSA in 2013. I am a California native – born and raised in Malibu. I sort of live and breathe beach living blended with city work life, and the way I design, and ultimately the collection, I believe reflects that. I have a wonderful team of women who work most closely with me on design, development and marketing at our factory. It is a team effort to make LACAUSA happen!
Our first season was Spring 2013. I wanted to create a lightweight utility jacket line, which I believed was super relevant at the time. But we needed something interesting to merchandise with it, so we thought garment dyed chiffon pieces would be really beautiful and a little unexpected. What ended up being our best selling piece off the bat, and for the next few years, was something called the "dad's shirt". It was a body I made in chiffon with a jersey neckline, based off of an old shredded t-shirt of my dad's that I had cut the sleeves off and worn to pieces. It worked so well in the chiffon and was super wearable for a large range of women. Thank you, Dad!
Almanac Of Style
It is always a challenge to reconcile our environmental and social values with the practices that inherently come with the garment industry. This takes a lot of effort on our part to make sure we are are doing our best to source fabrics from trusted vendors, produce locally as much as possible, and always operate under strict ethical conditions. Ultimately this challenge is why we donate a portion of proceeds to environmental and social causes; we want to continue to make LACAUSA clothes that people love wearing, but want to do as much as we can to give back to and protect the causes and resources we all care deeply about.
Most everything is made in Los Angeles! We have our own factory downtown, and then we work with local sewers and dyers around the city. We are exploring working with other global manufacturers who specialise in some things that we aren't able to execute in LA, but TBD!
We have a wonderful team of cutters and sewers under our roof who do our sampling, and then the team expands as we move out into the city. Once the style leaves my hands, Samantha takes it through development to production, Irma is my go to for sewing a more complicated jumpsuit, and then Mercedes, Maria and Elvira are the legs behind getting us a beautiful finished product. Some strong hard working women...
Image: Lacausa - Lacausa Factory
The LA lifestyle and landscape, and all of the LACAUSA girls that have come before. ;)
To minimize impact, and support local and global causes, while we continue to make easy to wear, beautiful clothing.
Which of the following Values do you align with?
Fair Human Rights
Quick fire round - just for fun!
Dolphin, ocean always...
I spot and pick up nails on the street and throw them away so people don't get flat tires.
"Excuse me Captain, I don't know your signal" - Maria von Trapp
My 4 deceased grandparents.
Healing peoples bodies (and my own ideally).
One Hundred Years of Solitude - Gabriel Garcia Marquez