Melbourne Spring Fashion Week (MSFW) is back again for its 22nd year. This week-long event is the perfect platform for Australian emerging and established designers, retailers and brands to showcase their new season styles. This year MSFW has a main focus on sustainable and ethical fashion, presenting designers who have transparent design and manufacturing processes.
Although, when you think of sustainable, ethical, eco-friendly fashion, you don't automatically think, fashion runway, flashing lights, super models and celebrities. Maybe you think, it's not that glam and maybe slightly hippy, hemp, brown and boring. Well, It's actually quite the opposite and if anything, it's fast fashion that isn't very glam when you take a look behind the scenes... and no, I'm not talking about backstage.
In a post by Marie Claire last week; On Thin Ice: Can the fashion industry help save the planet?
It was told that "The fashion business, which brings in $2.5 trillion per year, is responsible for 85 percent of all textiles that end up in landfills (about 21 billion tons) each year and for 10 percent of global carbon emissions, which are the primary source of human-caused global warming. The fashion industry is also the second-largest user of water, currently contributing 20 percent of the industrial water waste on the planet
So, if you would like to see what sustainable and ethical fashion is really about, here are eco|mono's top picks of MSFW events to attend over the course of the festival.
MSFW TOP PICKS
RMIT Emerging Designer Showcase
26th August - 2nd September 10am-5pm FREE
RMIT School of Fashion and Textiles, Bachelor of Fashion (design)(honours) program presents a selection of final year projects, highlighting the distinct and diverse approaches to futures of fashion design practice.
Australian Made Pop-Up & Launch
Friday 26th August - Friday 2nd September - FREE
Launching on the first night of #MSFW
as part of Vogue Australia
fashion night out, Belmore Australia are hosting a number of Australian man labels -APOM & Keegan at the Belmore Studio for a week-long pop-up store
** You're invited to the launch on Friday 26th from 5pm onwards **
Waste Not, Want Not!
Friday 26th - Monday 29th August 11am-4pm - FREE
Waste Not, Want Not aims to raise awareness of sustainability, the impact of the fashion industry on our environment, and how designers can choose to think differently about their practice in order to ensure a more sustainable future.
This exhibition is the result of a project undertaken by our final year fashion design students, which required them to research sustainable concepts relating to the life cycle of an apparel product and apply them to a design project. Ideas such as zero waste, recycling and up-cycling were explored.
Ecothreads – Rags to Runway
Saturday 27th August 8pm-midnight $35
Ecothreads – Rags to Runway: Where education, design, music and sustainability collide to save the planet one outfit at a time.
Discover the power of sustainable fashion as Kangan Institute, Stonefield band and the MSFW Curated program proudly support Australian Red Cross by putting on a show to remember!
Kangan Institute students showcase their up-cycled creations then move to the Cherry stage as Stonefield showcase some of their new material, wearing the up-cycled designs of the students whilst raising money for Red Cross.
Seminar: Fashion forward – Sustainable and ethical design
Wednesday 31st August 12midday- 2pm $15
The spotlight has been turned on sustainable and ethical fashion – with more and more consumers wanting to know a product’s origin.
Encompassing all angles of the fashion industry, from big business to independent labels, panellists will share insights into developing ethical business practices and why it’s important for the entire fashion industry to be taking progressive steps towards sustainable, ethical design.
– Sigrid McCarthy, Editor-in-chief, Intent Journal| Media and Communications at Ethical Clothing Australia – Courtney Sanders, Founder, Well Made Clothes – Amy Roberts, Director, Vege Threads – Melinda Tually, Australia and New Zealand Coordinator, Fashion Revolution
Facilitated by Grace Dlabik, Managing Director of GiDi CREATIVE
Melbourne Conversations: The future for designers and the next generation
Wednesday 31st August 6pm-7:30pm FREE
A Melbourne Spring Fashion Week panel conversation focussed on the current state of the fashion industry, where things are heading, the role of education and where the opportunities are.
– Lisa Barron, Director, Lisa Barron Fashion Design
– Mark Daynes, CEO, Jeans West
– Professor Robyn Healy, Head of the School of Fashion and Textiles, RMIT University
– Cassandra Wheat, Co-Director, Chorus
Facilitated by Robert Buckingham, Creative Director of MPavilion
Make sure you add these events to your social calendar over the next week and enjoy all the creative and inspiring brands doing their bit for sustainable fashion.