This week we welcomed HARA to the eco.mono, HARA is a small brand on a fascinating journey. I wanted to share more of HARA's story so you can learn exactly who, how and where your clothes are made because as customers we can often forget the humans behind the brand,
Allow me to introduce Allie Cameron, Founder of HARA, a line of intimate lingerie made from sustainable bamboo fabric. HARA is designed for the good of the people and for the earth collectively, Allie's mission is to use HARA as a platform for change and educate people how to achieve that change.
Allie is the definition of "It's cool to be kind"
While travelling through India, Allie realised how devastating the environmental impact of the fashion industry is having on the planet.
From the chemical runoff to the enormous amount of plastic use, she saw very quickly that in order for the Earth to sustain its environment something needed to change. After spending her time on local cotton farms talking directly with farmers, Allie wanted to create a solution to the problems - a clothing label where design meets sustainability.
Just one year later Allie found herself on the stunning Indonesian Island, Bali exploring natural dyes and clothing production. She knew she didn't know everything about sustainability or running a clothing brand. However, what she did know is that she had a vision and passion to create possitive change and that is what motivates her to grow this beautiful sustainable brand.
HARA employs four Tailors and a Production Manager in Bali. The four tailors that work from the comfort of their own homes. With family at the heart of life in Balinese culture, it is important for them to work close with their family and enjoy family time as much as possible while also making a living.
The tailors are managed by Trisna, HARA's Production Manager. One of her responsibilities is to ensure a safe and healthy workplace environment for all the tailors. She spends time with each tailor at their home answering any questions they have, offering support and guidance as well as overseeing the production.
HARA employees each have the right to a living wage for a normal working week, not including overtime. Allie has built a beautiful and safe working relationship with each of her employees, where everyone feels appreciated and respected.
Allie respects her tailors highly for the care, love and time they put into every piece.
All HARA garments are dyed naturally using the leaves of different plants. Chemical dye from clothing production is the largest contributor to water contamination in Indonesia, Bangladesh, and China. HARA is produced in Indonesia to introduce and encourage sustainable and ethical practices into the Indonesian clothing industry.
As well as using natural dyes, HARA is made from sustainable bamboo fabrics, and in a recent interview with Nic Wood for the Life Athletes Podcast Allie explained why she chose this bamboo fabric over cotton. "We chose bamboo because growing bamboo is very sustainable, it cleanses the air, uses little to no water, grows super fast using no pesticides, so basically it was a no brainer."
Allie then went on to discuss some of the sustainable challenges of taking bamboo from plant to fabric. "People freak out questioning 'how do you get it from bamboo to fabric?' because there is a chemical process. We did a lot of research and there are multiple different ways to manufacture bamboo fabric. One way is to use a lot of intense chemicals, with no recycling happening of those chemicals, then there is another way, Lyocell. Lyocell uses an organic solvent and has is on a 99% recycled loop, so no chemicals are released and further research has been done to ensure the chemical is not retained in the fabric".
Being 100% sustainable is extremely difficult in the fashion and textile industry but Allie explained her vision for HARA "The vision we are going to take with HARA is we will always be as sustainable as we can be in that moment. So when I was thinking about what fabric I would use, in this moment bamboo is the most sustainable compared to the pesticides, chemical and water usage of cotton, having one non-harmful chemical on a 99% recycled loop to me seems more sustainable".
Any step in the right direction is possitive, and Allie finished up explaining "Saying we will be as sustainable as we can be in the moment, allows us the opportunity to develop, to push for more sustainability and figure out new sustainable practices for everyone".
Now, HARA is run by both Allie and her brother. Allie is based out of Bali and her brother here in Melbourne. Their honest and open relationship is helping build a brand that is encouraging positive change for a world they want to live in.
"Everyone has the power within them to do whatever they want to achieve, you just need to have passion, motivation and love and anything is possible" Allie Cameron.
You can SHOP THE HARA COLLECTION here on the eco.mono store.