Recently I set out on my quest to become a conscious consumer. I began to research the different ways I can prolong the life of my clothing. There is a new movement for buying, selling, swapping and renting secondhand clothing via social media and it has started to take over my social news feed. Finding new homes for second-hand goods prevents them from hitting landfills, which are ever-filling and release methane and greenhouse gases which contribute to climate change, not cool. We live in a consumption driven society. We have a constant itch to buy new things, which is fuelled by fast fashion retailers introducing 'new season' items everyday, yes everyday! How many times have you seen something 'New this week' online and sold out the next? It encourages consumers to make quick buying decisions so they don't they miss out and lets face it so many of us suffer from FOMO. So, if you’re not quite ready to considerably reduce your buying behaviour then buying, renting and swapping second-hand is a good first step towards becoming a conscious consumer. Pre-loved items have already served their function so any extended use is recycling - well done you! Here are a few examples of Facebook groups and Instagram accounts that promote secondhand purchasing: The Fashion Revolution (who I just love) have recently released the article #Haulternative. The article offers a number of different ways you can become a conscious consumer. It’s full of inspiration and ideas about how you can do a different kind of haul. A way of refreshing your wardrobe without buying new clothes. They call it the #haulternative. It has been my go to guide on this journey to become a conscious consumer. If you have any more tips on balanced buying behaviour and how you became a conscious consumer I would absolutely love to hear them. You can comment below, email me or message us on Instagram - share a solution!