A couple of weeks ago, I was approached by the lovely Jess at Marching Elephants to help with a live art installation happening here in Melbourne. From the 11th of July, social entrepreneurs Jamie Green and Zac Miguel will spend 156 hours on the inside of a shopfront on Swan Street, Melbourne.
The twosome will live, work, eat, bathe and sleep inside a small enclosed box with only a shop front window to engage with passers by.
The concept for this live art installation is to give voice to the 35.8 million people trapped in modern day slavery, the 2.47 million trees lost to deforestation each day and the 21,000 people who die every day from hunger and poverty related causes. Jamie explains, "we want to see these things change in our lifetime. We want to create a movement where consumers and brands can move toward a more sustainable future."
The event will take place in the YGAP event space at 11 Swan Street, Richmond and will run from 11 to 17 July 2016.
Both Jamie and Zac, whilst inside the shop window will be sewing tote bags and creating artworks for 12 hours per day, to represent the working conditions experienced by so many garment workers globally. The bags will be available for purchase, with all proceeds going to charity. Our aim is to empower our audience and to engage them by realising that they, as individuals, do hold the power to create positive change in the world. This live art installation coincides with the launch of brandsforgood.com, an online platform which connects consumers with brands that support sustainable business practice.