As part of Fashion Revolution Week we decided we want to better understand the gaps in the knowledge between our makers, sustainable fashion advocates and the average consumer.
Since launching an online store it has become more apparent to me that customers want to shop more sustainably but are put off by the cost.
Each year Baptist World Aid put together an ethical fashion report as part of the Behind The Barcode Project that grades brands on their labour right management systems. This research is then published to help you make a more informed decisions when making a purchase.
Fashion should be about expressing your individuality, but we live in a consumption driven society where companies mass produce products quickly and cheaply in order to capitalise on the ever changing consumer trends.